weekly.ai’s Sixty-First Edition 🎉

Fable 5 is officially back… which has the entire business world paying attention.

While we don’t harp on updates from Anthropic and OpenAI very often… this one is a biggie.

If you haven’t used it, try it out. The capabilities are really something.

It’s built for the most demanding reasoning and complex agentic work. Think of it as the Ferrari of AI.

The question to ask yourself is whether you’ll ride this wave… or watch from the shore. If you’ve been surfing, let us know what you think.

Here’s what else is inside this edition:

Your competitors aren’t waiting, and neither should you. 🚀

Introducing the newest addition to our newsletter! Each week, you’ll find a super skill or a power prompt to help you grow your business. Let’s dive into our first one!

Most small business owners are sitting on a goldmine of content they’ve already created.

Blog posts.
Emails.
Recorded webinars.
FAQ pages.
Sales call transcripts.
Old newsletters.
Customer conversations.

This Power Prompt lets you feed any one of those assets into an AI tool like ChatGPT or Claude and walk away with a full week’s worth of marketing material.

You’ll get:

• social posts
• an email
• a paid ad variation
• a short sales script
• an SMS message

It slashes your content-creation time and keeps your message consistent across every channel.

You are an experienced marketing strategist and copywriter for a small business.

I’m going to give you one piece of existing content.

Your job is to repurpose it into the following five assets:

1. Three social media posts:

   • one for LinkedIn

   • one for Instagram

   • one for Facebook

Each should be written in a conversational, engaging tone with a clear call-to-action.

2. One short email:

   • 150–200 words

   • written to drive a click or reply

3. One paid ad variation:

   • 50–75 words

   • suitable for Facebook or Instagram

   • hook-driven and benefit-focused

4. One short sales script:

   • 5–8 sentences

   • usable on a sales call or in a DM conversation

   • introduces the topic and invites a next step

5. One SMS or text message:

   • under 160 characters

   • urgent, clear, and action-focused

Here is my original content:

[PASTE YOUR CONTENT HERE]

My business is:

[DESCRIBE YOUR BUSINESS IN 1–2 SENTENCES]

My target customer is:

[DESCRIBE YOUR IDEAL CUSTOMER]

My goal with this content is:

[E.G., DRIVE LEADS, BUILD TRUST, SELL A PRODUCT]

That’s it.

One session. Five pieces of content. Done.

When you find a format that performs well… a specific email structure, social post style, or hook that gets clicks… save it as a “winning example.”

Next time you use the prompt, add this line:

Here is an example of content that has performed well for me in the past. Try to match this tone and structure:

[PASTE EXAMPLE]

AI adapts quickly to examples.

That one small tweak can dramatically improve consistency.

Anthropic’s Fable 5 is returning after U.S. export controls on Fable 5 and Mythos 5 were lifted. The models had been restricted over safety and cybersecurity concerns, and access is now being restored with additional safeguards. For entrepreneurs, the bigger lesson is simple: the most advanced AI tools are powerful, but access can change quickly. Build flexible workflows so your business does not depend on one model, one tool, or one magical button.

In other news…

Amazon launched Quick, an AI tool designed to reduce routine business paperwork like procurement tasks, data entry, spreadsheets, and presentations. It can connect with many apps and help businesses move faster through manual approval and admin workflows. For owners drowning in operational busywork, this is exactly where AI can create immediate ROI: less paperwork, fewer bottlenecks, and fewer “where did that file go?” moments.

Google upgraded NotebookLM with Short Video Overviews, which can turn uploaded documents and notes into quick AI-generated video summaries. That is a big deal for busy teams that do not have time to read every report, memo, training guide, or research doc from top to bottom. For business owners, this points to a future where company knowledge becomes easier to watch, share, and understand.

Ramp and Revelio Labs found that companies spending heavily on AI actually saw faster headcount growth. That complicates the common fear that AI automatically means fewer jobs. For business owners, the better takeaway is this: AI may reduce repetitive work, but it can also (and it should) help companies grow faster and hire more. The opportunity is using AI to expand capacity, not to cut costs.

Across product, ops, and CX teams, a new kind of role is taking shape: the person responsible for making AI actually work, day to day.

On July 16, three people living this shift join a live roundtable: Simone Santiago Broad (Yoco), Yelva Espinoza (Zumba Fitness), and Fin's Dave Lynch. You'll hear what the job really looks like across industries, how they carved out these roles, the skills they'd hire for, and the challenges they're tackling now. Bring your questions, since the best moments happen live.

Register for the roundtable to save your spot.

Save your spot

The news story we shared from Ramp and Revelio is an important one. There’s a lot of doom and gloom out there. Part of it is true. Part of it is overblown. The beauty in it is that if you’re a small business, AI is the gateway to do more and to empower your people to increase their capacity. That will only allow you to hire more and for your company to operate at a higher level. It’s something we believe wholeheartedly at BotBuilders. And our actions back it up.

Until next week,